To find my voice for any and all projects; it starts with research and communication
The goal was to create the branding of a made-up restaurant of our choosing. The place I came up with is a library restaurant that divides into two distinct sections: solo eatery for quiet reading, as well as a group setting for book clubs.
I start as with any job/project: research and defining the tone. What does the branding want to say? How do I want to say it? A lot of the beginning work is sketches and going back to the drawing board.
Once I have the style and tone, we can build the main assets/logo to begin rounding out the voice of the brand.
ERoa Designs 